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The Never-Discussed Challenges You’ll Face (Prepare Yourself!)
DARK Side of Brand Management. Brand management is the process of building and maintaining a strong and positive image of a product in the minds of consumers. It encompasses several sections, such as investigation, policy formulation, design, communication as well as evaluation. Brand management can enable an organization to enhance its brand awareness, reputation, loyalty among other factors.
However, brand management is not always easy and glamorous. There are many challenges that come with risks when it comes to brand managers’ job especially in the digital age. Some of these challenges include:
Is the Glamorous Online Image a Lie? The Untold Truth.
Brand crises: These are situations that can threaten a brand’s reputation or trust such as product failure; scandalous activities; negative reviews; social media attacks etc. They have led to decline in brand equity and loss of loyal customers leading to financial losses or legal suits being filed against organizations for infringement on people’s rights. During times of crisis therefore the managers must anticipate the worst by monitoring the situation closely and reacting promptly through corrective procedures.
Brand fatigue: This refers to a scenario where customers become less interested or excited about a particular label due to overexposure, saturation or monotony. Similarly this weakens campaigns executed in relation to marketing brands thereby reducing their effectiveness while at the same time eroding their competitive advantage. To avoid brand fatigue, the brand manager must keep the product fresh and relevant by providing value and innovation as well as engaging customers in meaningful ways.
Burnout, Metrics & More: What They Don’t Show You About the Job.
Brand dilution is defined as a situation where a brand’s identity and value are weakened due to inconsistent or inappropriate branding decisions such as expanding into unrelated markets, changing the brand name or logo, or partnering with incompatible brands. Customers can be confused by brand dilution and this may make it to loose its focus and credibility. In order to prevent any brand dilution, the brand managers should maintain a clear and consistent vision for their brands missions, values and aligning themselves with customer need.
Best Brand Management Youtube Channels
However, YouTube never tells you about these dark sides of brand management. Nevertheless, there are also some positive aspects of building products that customers perceive valuable relationships with them making an impact so if you want to know more about Brand Management check out YouTube channels that teach good Brand management like.
Brand Master Academy
Hugely followed youtube channel with 116k followers and over 630 videos, Brand Master Academy is a reservoir of valuable content for brand-builders. Dive into the practical knowledge and step by step techniques to excel the branding game with help of this brand. Storytelling and visual identity techniques are on point.
Kayla
A beautiful channel with 17.8 k followers that educate new business owners or personal brand holders how to get clients and grow your brand. The content on Kayla youtube channel is focused on branding, design and creative entrepreneurship. Kayla takes the views on an brand identity design journey step by step.
Tailor Brands
The youtube channel 19.2k followers , is a valuable resource for all entrepreneurs starting from scratch. Its a bible for comprehensive business building process, where they talk about LLC formation to logo making to practical advice. The best part is the personalized guidance to navigate the process is commendable
Butler Brand Agency
Learn business development, branding and design from youtube channel which as 24.1k follower, Brand Butler Agency. The channel covers various aspect of entrepreneurship . If you want to gain knowledge about LLC reviews, website building or small business loans, the content guides and engages with relevant content.
Grow by Millions works closely to understand a business’s goals, target audience and unique value proposition. Our expert innovative designed solution help entrepreneurs track KPIs to measure the impact of branding efforts. If you are looking for branding service for reach our expert team at growbymillions@gmail or 437-237-7988
